DJI Infinity

Step into the vision of the DJI virtual flight experience. A seamlessly integrated platform which unites online travel, sharing, gamification, e-commerce, and more, transforming possibilities into reality. New interactive avenues have been discovered, enhancing customer experiences, attracting fresh segments, and revitalizing inactive ones. Enter a future where immersive aerial adventures have already been redefined.

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Problem

• To connect and satisfy our personas. • Reducing the experience of shopping environment and resources brought by regional differences, enhance consumers experiences in lower-tier cities by creating this virtual community. • Backed by secondary research, the market of streaming, subscription, gaming and online travel will continue to grow. • Subsequent include socio cultural developments and trends. • Use of this virtual community aims to build a strong connection between the brand (DJI) and its consumers. Thus satisfying their needs while bonding entertainment and life together. • The community can educate, entertain and create revenue as well as create content for sharing. • A virtual hangout spot for people alike. • The current brand loyal users base will be the starting point for establishment of the community, to attract potential consumers for an expanding influence of the community. • To expand consumer base and help customers to establish long-term loyalty.

Solution

DJI is the global market leader in manufacturing commercial UAVs for aerial photography and videography designs and manufactures camera gimbals, action cameras, camera stabilisers, flight platforms and propulsion systems and flight control systems. DJI is committed to change people's life via applying new technologies and explore the infinite possibilities of the drone on consumer markets. Their market ranges from enthusiasts and imaging professionals to ordinary users. Exploring the potential application of drone technology in daily life, leading to new opportunities for usage scenarios, interaction, engagement in the context of China and globally.

Problem

• To connect and satisfy our personas. • Reducing the experience of shopping environment and resources brought by regional differences, enhance consumers experiences in lower-tier cities by creating this virtual community. • Backed by secondary research, the market of streaming, subscription, gaming and online travel will continue to grow. • Subsequent include socio cultural developments and trends. • Use of this virtual community aims to build a strong connection between the brand (DJI) and its consumers. Thus satisfying their needs while bonding entertainment and life together. • The community can educate, entertain and create revenue as well as create content for sharing. • A virtual hangout spot for people alike. • The current brand loyal users base will be the starting point for establishment of the community, to attract potential consumers for an expanding influence of the community. • To expand consumer base and help customers to establish long-term loyalty.

Solution

DJI is the global market leader in manufacturing commercial UAVs for aerial photography and videography designs and manufactures camera gimbals, action cameras, camera stabilisers, flight platforms and propulsion systems and flight control systems. DJI is committed to change people's life via applying new technologies and explore the infinite possibilities of the drone on consumer markets. Their market ranges from enthusiasts and imaging professionals to ordinary users. Exploring the potential application of drone technology in daily life, leading to new opportunities for usage scenarios, interaction, engagement in the context of China and globally.

Problem

• To connect and satisfy our personas. • Reducing the experience of shopping environment and resources brought by regional differences, enhance consumers experiences in lower-tier cities by creating this virtual community. • Backed by secondary research, the market of streaming, subscription, gaming and online travel will continue to grow. • Subsequent include socio cultural developments and trends. • Use of this virtual community aims to build a strong connection between the brand (DJI) and its consumers. Thus satisfying their needs while bonding entertainment and life together. • The community can educate, entertain and create revenue as well as create content for sharing. • A virtual hangout spot for people alike. • The current brand loyal users base will be the starting point for establishment of the community, to attract potential consumers for an expanding influence of the community. • To expand consumer base and help customers to establish long-term loyalty.

Solution

DJI is the global market leader in manufacturing commercial UAVs for aerial photography and videography designs and manufactures camera gimbals, action cameras, camera stabilisers, flight platforms and propulsion systems and flight control systems. DJI is committed to change people's life via applying new technologies and explore the infinite possibilities of the drone on consumer markets. Their market ranges from enthusiasts and imaging professionals to ordinary users. Exploring the potential application of drone technology in daily life, leading to new opportunities for usage scenarios, interaction, engagement in the context of China and globally.

Problem

• To connect and satisfy our personas. • Reducing the experience of shopping environment and resources brought by regional differences, enhance consumers experiences in lower-tier cities by creating this virtual community. • Backed by secondary research, the market of streaming, subscription, gaming and online travel will continue to grow. • Subsequent include socio cultural developments and trends. • Use of this virtual community aims to build a strong connection between the brand (DJI) and its consumers. Thus satisfying their needs while bonding entertainment and life together. • The community can educate, entertain and create revenue as well as create content for sharing. • A virtual hangout spot for people alike. • The current brand loyal users base will be the starting point for establishment of the community, to attract potential consumers for an expanding influence of the community. • To expand consumer base and help customers to establish long-term loyalty.

Solution

DJI is the global market leader in manufacturing commercial UAVs for aerial photography and videography designs and manufactures camera gimbals, action cameras, camera stabilisers, flight platforms and propulsion systems and flight control systems. DJI is committed to change people's life via applying new technologies and explore the infinite possibilities of the drone on consumer markets. Their market ranges from enthusiasts and imaging professionals to ordinary users. Exploring the potential application of drone technology in daily life, leading to new opportunities for usage scenarios, interaction, engagement in the context of China and globally.