Rationale: The concept emerges from the recent integration of skateboarding into the Olympic Games, a move that seemingly contradicts its counter-cultural roots. By playfully imagining a scenario where skateboarding is on par with Ivy League sports, known for their elitism and privilege, our brand delves into the socio-cultural dynamics at play. Valuable Approach: Satirical Commentary: The juxtaposition of skateboarding, an emblem of rebellion, with Ivy League sports offers a satirical commentary on the evolving nature of counter culture. It encourages viewers to question the co-option of rebellious symbols by mainstream institutions. Critical Examination of Privilege: The project invites audiences to reflect on the inherent privilege associated with Ivy League sports, drawing attention to the stark contrast between the roots of skateboarding and the historically elite nature of these activities. It sparks discussions around societal norms and the appropriation of subcultures. Engagement through Storytelling: By adopting a storytelling approach, the brand aims to build a narrative that challenges preconceived notions. Through visual storytelling, we present scenarios where skateboarders navigate the complexities of Ivy League environments, using humor to convey a critical perspective on societal shifts and evolving cultural landscapes. Visual Identity: The design elements incorporate Ivy League aesthetics and skateboarding culture, creating a visually striking fusion. This visual identity serves as a powerful tool to communicate the brand's message, capturing attention and prompting viewers to delve deeper into the underlying narrative.